Social Media Data Miner for Market Analysis

Social Media Data Miner for Market Analysis

Social Media Data Miner for Market Analysis

Social Media Data Miner for Market analysis enables you to analyze the brand perspective borne by millions of customers worldwide on a daily basis and to derive valuable insight such as brand positioning strategies, re-branding and Serving customers better based on feedback. This saves millions of human minutes and millions of dollars’ worth of research cost.

The application has the ability to mine & collect data from Facebook for market analysis. This application can collect all the posts, captions & its shares, likes, comments, owner of the post/caption and other important data that are relevant to a predefined specific set of keywords by crawling through hyperlinks.

This application differs from most of the existing social media data miners, which collect data from public access, where as in this application, the user can log in to the tool through a branding Facebook page account. After getting logged in, it starts crawling, so that it can crawl through posts, which are not publicly accessible. This application was implemented from the scratch according to the requirements.

The data being collected through this application has been requested from leading consumer products manufacturing companies in Sri Lanka.

Technologies: Java, Selenium, MySQL